Coporate identity comprises
How you greet your clients
How your staff dresses
Your entire company culture
Your corporate design
If your company's signature colour or the domineering colour
in your physical store is for instance dark green make sure the same colour is also present online.
Use your logo, your fonts, your tone of voice etc.
From our perspective this is the most important part.
And it is probably a powerful one.
Luxury is more than a product; it is an emotion.
The challenge is now to get this across the internet.
Make sure your message is consistent online and offline.
If it is not your clients will be confused.
Now you are ready to create an online marketing strategy against which you can measure the results and opimise.