MY MARKETING TOOLBOX.

Know-how, tools and services that will support your marketing and branding greatly. Help Yourself :)

Before your start here.

Of course I am aware that you before using any of these tools, services and products, target clients and the branding strategy must be defined. ;-)

About the Tools.

  • I tested, wrote or use every single resource
  • The images are linked to the respective resource (if applicable)
  • Every resource is #categorised
  • Resources without at least a free trial are marked with *

1001 offers a huge choice of fonts.

Fonts also are part of your corporate design and should be chosen carefully. Since some time ago font mix is very trendy. If you use it make sure it does not dilute your branding.

#creativecontent

Stockphoto is one of the largest portals for images.

In general you have to purchase a license. However, some pictures are free for certain purposes.

#creativecontent

* The Adobe Suite is - at least in my mind - the Rolls Royce of creative design software.

However, it has become very expensive since you have to lease the software in bundles.

#creativecontent

Akismet is a musthave for your blog's health.

When you blog you want people to leave comments. Unfortunately there is a lot of spam out there and you will get comments that are not related to your post but only made to create links to all sorts of products. Akismet protects you from this. The product is top quality at a minimum price.

#security

Backlinks are important for your SEO.

This e-book contains a list of blog directories where you can register your blog for free.

Of course all the pages are linked so you can go directly from the book to the respective directory.

#ebook

Background Images.

CG textures offeres a large choice of free images suitable for backgrounds since they are available in huge sizes.

#creativecontent

* Know-how on Colours.

Before we recognize shapes we see colours. They have a great impact on our emotions and perception of things.

Color Voodoo offers traing units and e-books on this topic.

#ebook

Comment Reply Notification

When you as a blog owner reply to a comment, an e-mail will be sent to the user so he or she knows you care. This will allow the users to follow up the comment and expand the conversation.

If you host directly with Wordpress you do not need this plugin.

#audiencemanagement

* E-book readers are extremely useful devices.

They allow you to keep your electronic documents (e-books or pdf) at a single place.

This is also safe, since Amazon stores your documents so they are always available.

Since they are easy to carry and therefore ideal for electronic newspapers, too.

#ebook

* E-Cards «made to measure» with your image and your logo.

E-Cards will draw more visitors on your website and the tool is seemlessly implemented. They also give your marketing something extra.

Althought the website is in German the tool can be configured in almost any language.

#branding

Protect your e-mail address from spam.

If you enter your e-mail address into this tool it will return a code which you put in your website.

While the address will still open the visitor's e-mail programme when humans click on it bots will have a hard time harvesting your address for spam purpose.

#security

The favicon is the small logo you see in your browser at the top of the page.

You can upload your own logo as a .jpg or a .png file and the tool will convert it.

Tipp: The favicon will look at its best when your image is square.

#branding

There cannot be too many fonts.

Therefore this is the second portal I suggest you to check.

#creativecontent

* Getty Images is a very big player in the market.

They create and distribute images, video content and music. The prices for the images vary (depending on size, resolution and object)

#creativecontent

GIMP is a graphic editing software.

It is open source which means it is free of charge.

Moroever, it is available for Windows and Apple.

#creativecontent

Google Analytics is essential if you want to watch the traffic on your website.

The tool gives you very detailed insight on where the users come from, how long they stay etc.

Just one word of caution: You need a Google account to use the tool. Make sure you really check which other services Google trys to link with it. Maybe you do not want all of them.

#audiencemanagement

Google Fonts are for your Website.

Unlike the other fonts I introduced Google fonts are not for download but can be embedded in your website.

The choice is really appealing; from the aspect of quality and quantity.

The usage of Google fonts does not require a Google account.

#creativecontent

The name says it all.

Icon Archive offers a huge choice of really beautiful icons in different sizes. Having a look is worthwhile.

#creativecontent

An image database makes your pictures retrievable.

If you blog or use social media a lot you automatically start taking and collecting images.

I upload my images on a Wordpress database that resides on a subdomain.

#creativecontent

* Charge your batteries.

Creating content, building a business etc. requires persistance and inspiration. I wrote a very short story about the adventures of a business woman by the name of Flora.

I used images from an old family album.

#creativecontent

Sometimes you need a popup box.

Let's say you have a new book or a newsletter that you want people to notice. A lightbox can be configured to pop up when the website opens.

There is also a pro version. It is inexpensive and the support of xyzscripts.com is impeccable.

#usefulgadgets

Texts to test.

Sometimes you want to know what the font you choose looks like in a longer text.

Lorem Ipsum lets you generate text.

#creativecontent

* Your newsletter list is in your control.

Newsletters allow you to speak to your clients and prospects directly.

I use CRM easy since it reads the RSS feed of my blog and sends my news weekly without any intervention.

It is also a professional and modern CRM tool with many useful features. You can test it free of charge. Made in Switzerland.

#audiencemanagement

Pexels is an image portal.

It offers a large choice of images free of charge.

#creativecontent

Pixabay is another image portal I use frequently.

It also offers a large choice of images free of charge.

#creativecontent

Image portal. One more I'd like to present. PXhere.

The description is the same as for the others. Sometimes we just need more than one source.

#creativecontent

Colour Codes. RGB, Pantone, CMYK.

In case you do not have an image software to convert colour codes this platform comes in handy.

#usefulgadgets

Search Exclude is a Wordpress plugin that lets you hide certain posts or pages.

Blogs have a built-in search function that allows readers to search for articles and topics.

However, you might want to run a contest. So the solution should not be searchable. You can hide pages individually by means of this plugin.

#usefulgadgets

* Professional SEO and content creation

Content is king; there is no doubt about that.

But SEO might be queen making your content shine which is a difficult job since the rules of social media platforms are subject to constant change.

Richard Teahon is a professional copy writer and an expert for SEO.

#creativecontent #audiencemanagement

* Shutterstock offers images, videos and music.

The prices depend on the media as well as on the membership you buy.

#creativecontent

Simple Author Box is a Wordpress plugin.

If you have different authors on your blog or guest posts this tool comes in handy.

It lets you create a profile for each writer and has many options.

#usefulgadgets

Snipping Tool is included in Windows.

This extremely helpful tool has been part of Windows since Windows 7. It let's you cut anything from any document and you can save it as a .png-file.

I cannot remember how I lived without it :)

#usefulgadgets

*Social Media Know-how

Social media is a comples subject and many books have been written about. If you click on the image above it will take you to the respective category of e-books.

#ebook

Subtle Patterns offer classy background images

As the name says they really create patterns that will seamlessly multiply throughout the section on your webpage you define.

#creativecontent

Create a test environment.

Whenever you try something new or have a major upgrade a test environment is important. You want to keep your blog save.

I have mine on a subdomain of my blog. Subdomains are normally free of charge and all you need is Wordpress installed. Your hosting company does it for you; for a small amount or even for free.

#security

User Avatar is a Wordpress plugin.

Not everyone who leaves a comment on your blog has a profile on Gravatar so their avatar will appear automatically.

This plugin offers a "guest avatar" for those unknown to Gravatar. I customized mine according to the image above.

#audiencemanagement

* A picture is worth more than 1000 words. Imagine how many words a video might be.

If you need a short video to explain something you will find freelancers on Fiverr (hit the image). Although not everybody is Einstein there are really good designers. Have a look here.

#creativecontent

* Your business deserves a professional webdesign.

Nowadays a website must be responsive and look good on mobile devices, too.

Maybe you want to change your content by yourself. In this case you need an easy to handle and professional CRM-system.

Worldservice can help you there. The website is in German but they speak English and your website can be in almost any language.

#creativecontent

Wikimedia is the creative database of Wikipedia.

The choice of images is really large. Although the images are free you should watch the licenses; some images require referencing.

#creativecontent

Caching tools are supposed to shorten the response time of your blog.

Wordpress is often a bit slow. Caching tools can improve this.

#usefulgadget

Gator Cache is the second caching tool I introduce.

Please be very careful with caching tools. They can have a big impact on your blog.

NEVER use more than one caching tool at the time.

#usefulgadget

Category Management sorts the images in your Wordpress database.

I run an image database. Without somehow categorising the images I would not be able to retrieve them in a short time.

This Wordpress plugin is quite helpful.

#usefulgadget

Wordpress is the most frequently used platform for blogging.

The company claims to drive one third of all websites.

#creativecontent

Wordpress offers tousands of layouts; so called themes.

In order to manage the sheer volume use the filters they offer.

#branding

Saleswin. 6 Reasons to Boost your Online Business.

There are at least 6 reasons to buy Saleswin. Read more about here.

#e-commerce

There is more. Although this list is already quite long there are more tools out there.

If I find any I will add them to this list. If you should find something worthwhile please let me know.

#neverendingstory

Copyright & Licenses

  1. Most of the resources listed above offer a free version. However, it might only be free under certain circumstances; depending on the use.
    • Please ALWAYS read the license agreement and act accordingly
  2. Of course the links and information are free to use. Please also see my copyright