We spoke of branding before. The most important part of branding is probably the company’s name and the logo. Large enterprises hire experts to research on a suitable name in order to find out if it means something negative in another language.
Also the development of a logo is often a long journey. What shape, which font, maybe a claim and what colour to choose?
This series is about the colours of logos and the results of my analysis. We associate many qualities to colours. Depending on our culture white is linked to brightness or to mourn, yellow can be the emperor’s colour or stand for envy.
Statistically, 38% of all people – at least in the Western world – see blue as their favourite colour. On the top of this post you see a list with the top 11 colours. In the book I took it form there is also another list with the 11 least liked colours which is far from complete. Blue is not among them.
Attributes of Blue
These are some of the properties attributed to blue
Now let’s have a look at the companies whose logos are blue. I found that besides authorities many very large companies – most of them technical enterprises – like blue. Let’s have a look at the following list:
- General Electric
Google’s logo comprises of blue, red, green and yellow but the most significant letter – the G – is blue.
Microsoft’s logo (the window) is orange, green, blue and yellow. But the background for their latest product – Windows 10 – is blue.
Moreover, the most important actual social network platforms possess blue logos:
*statistics according to eBIZmba
I did not check how many of these enterprises are so called blue chip. But what I did find out is that the name blue chip derives from the Casinos (originally Monte Carlo) where the blue coloured chips where the ones with the highest value. Furthermore, I read that blue logos are the majority on Forbes’ Top 500 list.
Although only 3% of people seem to prefer purple/violet the colour contains a substantial amount of blue and some big companies dared to choose it for their logos. The attributes of purple go from royal to mysterious.
- Hallmark (combined with yellow)
- Milka Chocolate
Although I am not much into blue I conclude:
Next week we will talk about the fast and the furious.