The name “je reviens” translates in “I come back”. This name is the programme of the scent itself, of the House of Worth and it is the hope of millions when in 1939 WWII started.
I doubt if any of it was intended. I daresay that it is the opposite of “Joy” that appeared in 1930 since its creator Jean Patou decided that people needed some comfort after the stock market crash in 1929.
Let me explain why.
The House of Worth
Charles Frederick Worth is considered the father of Haute Couture. He founded his company in 1858 and was the first designer to create fashion shows to inspire his clients. Due to political circumstances he had to close the company in 1870 for an entire year.
As everybody in this field he also began to create perfumes under his name. “Je reviens” appeared in 1932.
In 1956 the company shut its doors for good. So it seemed. In 1999 the House of Worth was revived by Dilesh and Hiteh Mehta. They created Haute Couture. The last fashion show they ran was in fall 2013. Given the company’s history I am not so sure if this was really the last move.
However, the House of Worth still sells perfumes. Also “Je reviens” kept its promise; it is an evergreen. “Je reviens” contains synthetic ingredients that are completed by natural floral scents and cumaru.
In 2004 there was a new edition of this scent. I am not surprised.