Branding

2015-15-2-branding

Images support your Brand

Remember, even your logo is an image. It will have at least a special font and certain colours that reflect you, your taste, personality and/or business.

The same goes for images. If you are a blogger your blog will have a certain layout. In WordPress – this is what most of people use for a blog and so do I – these layouts are called themes. So I am sure you chose one that you like and the colours match your logo.


«How To Blog With Ease. The Ultimate Tool Guide.»


Most of these themes have an indication concerning the ideal image size. Some themes are made for huge images. If your blog layout allows it please remember my last article that covers the technical aspect of images.

Use of Images

I compile all my images myself and in the course of time I developed my own style. It is comparable to a handwriting. Of course the images have all the same size.

Moreover, besides the image source (if required) EVERY image bears my logo. This has at least two advantages:

Branding

People who read my posts on a regular basis will recognize my articles by the image before they even read the title. Since we tend to keep coming back to things we know it is therefore more likely that people read the post.

Image Protection

If an image bears a logo people will hesitate to copy and reuse it. My logo is typically in the centre of the picture and the hassle to remove it is simply too big.

People who have the tool and the knowledge to do so will more likely create their own image. In other words a logo is a built-in copy protection.

Bonus

 

Even if I change my WordPress theme and maybe the size of the image my logo will still make sure people recognize my articles.

This makes them stick out of the crowd.

Image Organisation

If you compile your own images – and probably even when you buy them from a portal – you will very soon have a large stock of raw material. Until recently I stored all of it on my hard disk. Needless to say that the data backup took ages.

But this is not the only issue. The more material one has the more difficult it is to find it within a reasonable time.

Solution

So I came up with the idea to create an image data base. This is what I did.

Sub-Domain

I asked my webhosting service to create a sub-domain to my main domain and to install another WordPress database. The format of a subdomain is as follows: http://mysubdomain.domain.com. You can give this domain any name you wish since only your domain is officially registered. Instead of a subdomain you can use a subdirectory and install your WordPress database there. In this case it is: http://domain.com/mysubdirectory.

Sub-domains are normally free of charge and so is the WordPress software. You might have to pay a small amount to your hosting service for the installation.

Image Tagging

Generic WordPress does not have a tagging function for images that allow the user to search by category. The plugins that are supposed to create customized directories did not work for me.

Instead I found a very useful plugin that allows me to create as many tags as I want and to search the images by them. You can do this in the normal back-office of your WordPress.
The plugin is called WP Media Category Management and it is free of charge.

Meanwhile I have around 1200 images on my database and I am very happy with it. Since I discourage search engines from indexing it, it remains private. And even if not you still need a password and it is as secure as any blog.

For the moment this is the last article about images. Please feel free to comment and to ask questions.


Want more tips and tools? Get my e-book «How To Blog With Ease» now.


Comments are closed.