STYLE. DESIGN. INSPIRING BUSINESS IDEAS. BRANDING.

INSIGHTS ON THE TIGHT BONDS BETWEEN ONLINE AND OFFLINE SHOPPING
 

INSIGHTS ON THE TIGHT BONDS BETWEEN ONLINE AND OFFLINE SHOPPING

E-Commerce has conquered and revolutionized the shopping world for businesses and consumers. Hardly a newsflash, I know. But will e-commerce eventually make physical stores obsolete? No, never! Au contraire! I already admitted that I was possibly born to shop. So of course and in spite of my preference for digitalisation...
POST-SALES. MAKE OR BREAK YOUR SERVICE.
 

POST-SALES. MAKE OR BREAK YOUR SERVICE.

After phases one and two post-sales is the third and last phase of the process. Never underestimate its power. Does not Work? This is the End If you live in Switzerland (like me) or in Germany you often doubt if any of the shop owners understand what service really means....
SALES. TIME TO MAKE A BOLD DECISION.
 

SALES. TIME TO MAKE A BOLD DECISION.

Last week I elaborated on Pre-sales, which is the first phase of consumer experience. Now it is time to make or spend some money. Online versus Offline Let’s say you are in a shop that really appeals to you, experienced a perfect service, fell in love with the product, maybe...
CONSUMER EXPERIENCE. HOW TO MAKE IT. HOW TO BREAK IT.
 

CONSUMER EXPERIENCE. HOW TO MAKE IT. HOW TO BREAK IT.

There is not one thing that makes customer experience but it consists of many different aspects. But I still would divide it in three different stages: Presales, Sales and Post-sales. The present post only deals with Phase 1. Presales. No Second Chance for a First Impression Typically, you enter a...
HOW I USE INSPIRATION TO REACH MY GOALS.
 

HOW I USE INSPIRATION TO REACH MY GOALS.

If you have been reading here for a while you already know that inspiration is one of my favourite topics. Originally, I started blogging while running my own company where I used it to spread the news about my services. I soon noticed that I enjoyed all those marketing activities...
WHY YOU NEED TO PAY ATTENTION WHEN MARKETING LOOKS INEXPENSIVE.
 

WHY YOU NEED TO PAY ATTENTION WHEN MARKETING LOOKS INEXPENSIVE.

There are many different ways one can use to promote their products. Which channel or strategy is the right one for you depends on your business and your audience. But one advice goes for everybody: Be careful with everything that looks inexpensive at the first glance. Google Ads You may...
MARKETING. WHY YOU NEED A PLAN AND INSPIRATION.
 

MARKETING. WHY YOU NEED A PLAN AND INSPIRATION.

In the previous two posts we discussed branding. Now it is time for marketing. Why marketing needs a budget No matter what anyone says: marketing is an important and an expensive business. Always. There are many free resources that do not require an investment in terms of money but certainly...
LIQUID GOLD. THE YEARS 2000 IN THE REALM OF PERFUME.
 

LIQUID GOLD. THE YEARS 2000 IN THE REALM OF PERFUME.

One of the most thought after ingredients for perfume is Oud. Oud is the scent of a tree known as Agarwood. Its dark resin only occurs in about 7% of the trees which makes Oud a very rare hence expensive substance. Already in ancient times and in various cultures Oud...
THE 3 IRREPLACEABLE FEATURES YOUR LOGO MUST HAVE TO MAKE YOU A BRAND.
 

THE 3 IRREPLACEABLE FEATURES YOUR LOGO MUST HAVE TO MAKE YOU A BRAND.

Although corporate design is “only” a part of the corporate identity it is the most visible part and therefore most companies need one. I will explain in a minute why I say “most” and not “all”. The 2 kinds of Logos. It all starts with the logo. To me the...