#DIGITALHEROINE. STYLE. DESIGN. TAKE YOUR CLIENTS ONLINE.

THE LATEST FILM IS OUT. THE TRAILER.
 

THE LATEST FILM IS OUT. THE TRAILER.

At the end of last year I used the metaphor of a film each of us will create in 2017. Well, mine contains a lot of remarkable scenes and moments. Most people say that time flies. Does it really? Maybe retrospectively it looks like this but if you are in...
ONCE UPON A TIME… REBELLIOUS INSIGHTS ON ROLE MODELS
 

ONCE UPON A TIME… REBELLIOUS INSIGHTS ON ROLE MODELS

Christmas is the season of fantasy movies and fairy tales. I find these quite inspiring. Some fairy tales seem to be every film director’s passion. Cinderella who lives the American dream and went from rag to riches is indeed very popular. But also Cinderella is a role model for femininity....
22 IMMUTABLE LAWS OF BRANDING
 

22 IMMUTABLE LAWS OF BRANDING

The latest non-fiction book I red has the title The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. In my mind most of the laws are valid no matter if you go online or just sell in a physical store. I just...
INSIGHTS ON NAMES. PERSONAL BRANDING.
 

INSIGHTS ON NAMES. PERSONAL BRANDING.

Branding is one of the topics I am working on and finding a suitable name is part of it. While doing some research I came across the video clip which is embedded at the end of the article. Personal Branding The video is more about personal branding. If we hear...
FAMOUS LAST WORDS OR NEXT TIME I’LL DRIVE.
 

FAMOUS LAST WORDS OR NEXT TIME I’LL DRIVE.

I already reported about my train adventure from Frankfurt to Zurich and also about the following communication. You might remember that I booked my ticket by means of an app on my mobile which means I do not have a physical train ticket. Moreover, the receipt for the fare is...
THE DESIGN OF COMMUNICATION.
 

THE DESIGN OF COMMUNICATION.

Today we all use smart phones. Hardly a news flash, I know. You might also know that Steve Jobs’ credo was “Think Different” which also was the secret for his stunning ideas and Apple’s success. But when I look at design history I see that the “think different” is not...
MY DIGITAL MARKETING TOOLBOX.
 

MY DIGITAL MARKETING TOOLBOX.

Some weeks ago I promised to create a toolbox for digital marketing. I did it. I ended up with tools and services provided by humans. We need both. What’s in it? Just like a physical toolbox the digital one has different compartments; in this case called category. #creativecontent This is...
THE ONE THING.
 

THE ONE THING.

Recently I found and I am still finding a lot of articles and books about the value of focusing. They all make it clear that multi-tasking is from hell. What Is Multi-Tasking and When Is It Bad? Some years ago multi-tasking came up in the computer world. Real multi-tasking works...
MY ACTUAL MARKETING CAMPAIGN. PART 2.
 

MY ACTUAL MARKETING CAMPAIGN. PART 2.

Last week we spoke about target clients and marketing tools. This week I will tell you about my experience with certain platforms. Of course the choice of a marketing platform depends on the product, the target clients and on one’s budget. After some thinking I came up with four options:...