STYLE. DESIGN. INSPIRING BUSINESS IDEAS. BRANDING.

THE 3 IRREPLACEABLE FEATURES YOUR LOGO MUST HAVE TO MAKE YOU A BRAND.
 

THE 3 IRREPLACEABLE FEATURES YOUR LOGO MUST HAVE TO MAKE YOU A BRAND.

Although corporate design is “only” a part of the corporate identity it is the most visible part and therefore most companies need one. I will explain in a minute why I say “most” and not “all”. The 2 kinds of Logos. It all starts with the logo. To me the...
LE MALE. 1995.
 

LE MALE. 1995.

In 1995 the fragrance “Le mâle” by Jean-Paul Gaultier came to the market. Its female counterpart appeared two years earlier. To me the bottles are a brilliant example of how to wrap something as elusive as dreams. Icons of the 90ies so to speak. For my researches for this article...
POWER UP YOUR MARKETING BY SETTING UP A BRAND FIRST.
 

POWER UP YOUR MARKETING BY SETTING UP A BRAND FIRST.

Two weeks ago I introduced Biz&Brands and the idea behind it. I also stated that every business needs to invest in marketing. But what do we market at all? I believe we market a brand which of course immediately raises the question: “What is a brand?” What Is A Brand?...
DONNA. 1984.
 

DONNA. 1984.

The House of Trussardi has been founded in 1911 by Dante Trussardi who became famous with luxurious gloves that soon became a status symbol all over the worlds. Trussardi has a turbulent history that are closely linked to the family of Trussardi whose members still lead the enterprise. Why using...
TWO REASONS FOR A NEW BUSINESS IN 2017.
 

TWO REASONS FOR A NEW BUSINESS IN 2017.

Again, happy New Year. I hope you started 2017 full of energy. I don’t know about you but I love beginnings. That is why I choose January to present you a portal I started some month ago. Exclusively for You: Biz & Brands The name says it all. Biz &...
2017. LET THE MAGIC BEGIN.
 

2017. LET THE MAGIC BEGIN.

The movie by the title of 2016 is almost complete. Time to get a new film reel for 2017 and to capture more memories. I wish you a lot of memorable moments in 2017. Thank you for reading here.
NOBEL PRIZE. SELMA LAGERLÖF. LITERATURE 1909.
 

NOBEL PRIZE. SELMA LAGERLÖF. LITERATURE 1909.

I have to admit that the Nobel Prize for literature causes me quite some trouble. You know, if someone receives a price for physics or chemistry you typically can tell an immediate effect of their work. Normally, this is not the case for literature although I would never say that...
AZZARO POUR HOMME. 1978.
 

AZZARO POUR HOMME. 1978.

Although this fragrance came to the market already in the end of the seventies I still remember it lingering around ten years later. In my memory “Azzaro pour Homme” was the height of sophistication for the young guys. Even Azzaro’s website describes it as “masculine seduction” “Azzaro pour Homme” is...
NOBEL PRIZE. IRÈNE JOLIOT-CURIE. CHEMISTRY 1935.
 

NOBEL PRIZE. IRÈNE JOLIOT-CURIE. CHEMISTRY 1935.

Irène Joliot-Curie already accompanied her mother Marie to the award ceremony in Stockholm when the latter received her second Nobel Prize for Chemistry in 1911. Irène was 14 years old at that time and had lost her father Pierre Curie already more than 5 years ago. At this time she...