#DIGITALHEROINE. STYLE. DESIGN. TAKE YOUR CLIENTS ONLINE.

THE ONE THING.
 

THE ONE THING.

Recently I found and I am still finding a lot of articles and books about the value of focusing. They all make it clear that multi-tasking is from hell. What Is Multi-Tasking and When Is It Bad? Some years ago multi-tasking came up in the computer world. Real multi-tasking works...
MY ACTUAL MARKETING CAMPAIGN. PART 2.
 

MY ACTUAL MARKETING CAMPAIGN. PART 2.

Last week we spoke about target clients and marketing tools. This week I will tell you about my experience with certain platforms. Of course the choice of a marketing platform depends on the product, the target clients and on one’s budget. After some thinking I came up with four options:...
MY ACTUAL MARKETING CAMPAIGN. PART 1.
 

MY ACTUAL MARKETING CAMPAIGN. PART 1.

At this moment I am running a marketing campaign for Saleswin. This is a web-shop system one can purchase for their own business. The system is especially useful if a company sales bespoke products. After defining potential customers I thought of the marketing strategies, tools and platforms I want to...
EVERGREENS IN COMMUNICATION. IN SPITE OF SOCIAL MEDIA.
 

EVERGREENS IN COMMUNICATION. IN SPITE OF SOCIAL MEDIA.

Quite some time ago I wrote an article on Twitter, blogging and social media in general and pointed out my e-book “How to Blog with Ease” about these topics. Social media platforms tend to constantly change their rules. I gave up on following the changes since my interests are digitalisation,...
WHAT IF COMMUNICATION DOES NOT HELP?
 

WHAT IF COMMUNICATION DOES NOT HELP?

Last week I reported the latest news of the German train company (“Deutsche Bahn”) and their letter that asked me for some patience. The latest News This week I received another letter with the information that they needed my train tickets. Big problem! I booked the ticket via the Swiss...
3 OUT OF 111 PLACES IN ZURICH WORTH A VISIT.
 

3 OUT OF 111 PLACES IN ZURICH WORTH A VISIT.

Of many cities there are books about 111 places in the respective city one must see. There is also one about Zurich. Not only I want to present you the book but also 3 places I find particularly interesting to visit. The Le Corbusier Centre As the name reveals this...
NEWS FROM THE TRAINS.
 

NEWS FROM THE TRAINS.

Remember my post about my odyssey from Frankfurt to Zurich? In that article I complained that we were not informed what was going on. I just want to give you a short update on this. At the end of the journey all passengers received a form by which one can...
FASHION. BEHIND THE SCENES.
 

FASHION. BEHIND THE SCENES.

I love shopping. If you are a man I guess you say now: „Women, of course!“ or something similar. Please accept my apologies if I guessed wrong. If you are a woman I am not so sure about your comment. Although I like shopping I never shop for the sake...
INSIGHTS ON CUSTOMER EXPERIENCE. OFFLINE AND ONLINE.
 

INSIGHTS ON CUSTOMER EXPERIENCE. OFFLINE AND ONLINE.

Would you pay an admission fee to enter a shop? This week I read an interesting article about shopping behaviour and consumer experience. Business models The writer of this article states that nowadays consumers can order anything they want online and that there was no need to visit an actual...