#DIGITALHEROINE. STYLE. DESIGN. TAKE YOUR CLIENTS ONLINE.

INSIGHTS ON NAMES. PERSONAL BRANDING.
 

INSIGHTS ON NAMES. PERSONAL BRANDING.

Branding is one of the topics I am working on and finding a suitable name is part of it. While doing some research I came across the video clip which is embedded at the end of the article. Personal Branding The video is more about personal branding. If we hear...
FAMOUS LAST WORDS OR NEXT TIME I’LL DRIVE.
 

FAMOUS LAST WORDS OR NEXT TIME I’LL DRIVE.

I already reported about my train adventure from Frankfurt to Zurich and also about the following communication. You might remember that I booked my ticket by means of an app on my mobile which means I do not have a physical train ticket. Moreover, the receipt for the fare is...
THE DESIGN OF COMMUNICATION.
 

THE DESIGN OF COMMUNICATION.

Today we all use smart phones. Hardly a news flash, I know. You might also know that Steve Jobs’ credo was “Think Different” which also was the secret for his stunning ideas and Apple’s success. But when I look at design history I see that the “think different” is not...
MY DIGITAL MARKETING TOOLBOX.
 

MY DIGITAL MARKETING TOOLBOX.

Some weeks ago I promised to create a toolbox for digital marketing. I did it. I ended up with tools and services provided by humans. We need both. What’s in it? Just like a physical toolbox the digital one has different compartments; in this case called category. #creativecontent This is...
THE ONE THING.
 

THE ONE THING.

Recently I found and I am still finding a lot of articles and books about the value of focusing. They all make it clear that multi-tasking is from hell. What Is Multi-Tasking and When Is It Bad? Some years ago multi-tasking came up in the computer world. Real multi-tasking works...
MY ACTUAL MARKETING CAMPAIGN. PART 2.
 

MY ACTUAL MARKETING CAMPAIGN. PART 2.

Last week we spoke about target clients and marketing tools. This week I will tell you about my experience with certain platforms. Of course the choice of a marketing platform depends on the product, the target clients and on one’s budget. After some thinking I came up with four options:...
MY ACTUAL MARKETING CAMPAIGN. PART 1.
 

MY ACTUAL MARKETING CAMPAIGN. PART 1.

At this moment I am running a marketing campaign for Saleswin. This is a web-shop system one can purchase for their own business. The system is especially useful if a company sales bespoke products. After defining potential customers I thought of the marketing strategies, tools and platforms I want to...
EVERGREENS IN COMMUNICATION. IN SPITE OF SOCIAL MEDIA.
 

EVERGREENS IN COMMUNICATION. IN SPITE OF SOCIAL MEDIA.

Quite some time ago I wrote an article on Twitter, blogging and social media in general and pointed out my e-book “How to Blog with Ease” about these topics. Social media platforms tend to constantly change their rules. I gave up on following the changes since my interests are digitalisation,...
WHAT IF COMMUNICATION DOES NOT HELP?
 

WHAT IF COMMUNICATION DOES NOT HELP?

Last week I reported the latest news of the German train company (“Deutsche Bahn”) and their letter that asked me for some patience. The latest News This week I received another letter with the information that they needed my train tickets. Big problem! I booked the ticket via the Swiss...