STYLE. DESIGN. INSPIRING BUSINESS IDEAS. BRANDING.

2 THINGS TO CLOSE THE GAP BETWEEN CORPORATE DESIGN AND IDENTITY.
 

2 THINGS TO CLOSE THE GAP BETWEEN CORPORATE DESIGN AND IDENTITY.

I elaborated on corporate design and on corporate identity before. This time I want to present you a real example that “happened” to me last week. The Situation By accident I discovered a job offer for a Head of E-Commerce of a marketing agency. Everything I could see about the...
HAPPY EASTER!
 

HAPPY EASTER!

There are many religious holidays throughout the year most of which I do not really care. But Easter is my absolute favourite for at least three reasons Easter to me means spring, the beginning of summer. Even if the weather is not nice the TV programme is typically staffed with...
7 INSIGHTS ON HEELS YOU ABSOLUTELY NEED.
 

7 INSIGHTS ON HEELS YOU ABSOLUTELY NEED.

I love all shoes under one condition: They must have heels. In other words you won’t find ballerinas in my wardrobe and the only flats I own are sport and running shoes. High heels force one to walk tall and make more of one’s outfit. Yes, yes, I know that...
SHOES NOT MADE FOR WALKING.
 

SHOES NOT MADE FOR WALKING.

Last week we spoke about sandals which is probably the oldest shoe model. This time it is about slippers. As the name suggest we are talking about shoes that are easy to put on. The downside is that they are not tough enough for real life but only made to...
INSIGHTS ON CINDERALLA, HER GLASS SHOE AND ME.
 

INSIGHTS ON CINDERALLA, HER GLASS SHOE AND ME.

I am the living proof that Cinderella only exists in fairytales. Probably you remember that her glass shoe proved too small for all the would-be princesses in the kingdom. Or I must have been in the wrong realm. Given my shoe size (34 in Europe, 3.5 in the US) I...
INSIGHTS ON THE TIGHT BONDS BETWEEN ONLINE AND OFFLINE SHOPPING
 

INSIGHTS ON THE TIGHT BONDS BETWEEN ONLINE AND OFFLINE SHOPPING

E-Commerce has conquered and revolutionized the shopping world for businesses and consumers. Hardly a newsflash, I know. But will e-commerce eventually make physical stores obsolete? No, never! Au contraire! I already admitted that I was possibly born to shop. So of course and in spite of my preference for digitalisation...
POST-SALES. MAKE OR BREAK YOUR SERVICE.
 

POST-SALES. MAKE OR BREAK YOUR SERVICE.

After phases one and two post-sales is the third and last phase of the process. Never underestimate its power. Does not Work? This is the End If you live in Switzerland (like me) or in Germany you often doubt if any of the shop owners understand what service really means....
SALES. TIME TO MAKE A BOLD DECISION.
 

SALES. TIME TO MAKE A BOLD DECISION.

Last week I elaborated on Pre-sales, which is the first phase of consumer experience. Now it is time to make or spend some money. Online versus Offline Let’s say you are in a shop that really appeals to you, experienced a perfect service, fell in love with the product, maybe...
CONSUMER EXPERIENCE. HOW TO MAKE IT. HOW TO BREAK IT.
 

CONSUMER EXPERIENCE. HOW TO MAKE IT. HOW TO BREAK IT.

There is not one thing that makes customer experience but it consists of many different aspects. But I still would divide it in three different stages: Presales, Sales and Post-sales. The present post only deals with Phase 1. Presales. No Second Chance for a First Impression Typically, you enter a...