STYLE. DESIGN. INSPIRING BUSINESS IDEAS. BRANDING.

HOW I USE INSPIRATION TO REACH MY GOALS.
 

HOW I USE INSPIRATION TO REACH MY GOALS.

If you have been reading here for a while you already know that inspiration is one of my favourite topics. Originally, I started blogging while running my own company where I used it to spread the news about my services. I soon noticed that I enjoyed all those marketing activities...
WHY YOU NEED TO PAY ATTENTION WHEN MARKETING LOOKS INEXPENSIVE.
 

WHY YOU NEED TO PAY ATTENTION WHEN MARKETING LOOKS INEXPENSIVE.

There are many different ways one can use to promote their products. Which channel or strategy is the right one for you depends on your business and your audience. But one advice goes for everybody: Be careful with everything that looks inexpensive at the first glance. Google Ads You may...
MARKETING. WHY YOU NEED A PLAN AND INSPIRATION.
 

MARKETING. WHY YOU NEED A PLAN AND INSPIRATION.

In the previous two posts we discussed branding. Now it is time for marketing. Why marketing needs a budget No matter what anyone says: marketing is an important and an expensive business. Always. There are many free resources that do not require an investment in terms of money but certainly...
LIQUID GOLD. THE YEARS 2000 IN THE REALM OF PERFUME.
 

LIQUID GOLD. THE YEARS 2000 IN THE REALM OF PERFUME.

One of the most thought after ingredients for perfume is Oud. Oud is the scent of a tree known as Agarwood. Its dark resin only occurs in about 7% of the trees which makes Oud a very rare hence expensive substance. Already in ancient times and in various cultures Oud...
THE 3 IRREPLACEABLE FEATURES YOUR LOGO MUST HAVE TO MAKE YOU A BRAND.
 

THE 3 IRREPLACEABLE FEATURES YOUR LOGO MUST HAVE TO MAKE YOU A BRAND.

Although corporate design is “only” a part of the corporate identity it is the most visible part and therefore most companies need one. I will explain in a minute why I say “most” and not “all”. The 2 kinds of Logos. It all starts with the logo. To me the...
LE MALE. 1995.
 

LE MALE. 1995.

In 1995 the fragrance “Le mâle” by Jean-Paul Gaultier came to the market. Its female counterpart appeared two years earlier. To me the bottles are a brilliant example of how to wrap something as elusive as dreams. Icons of the 90ies so to speak. For my researches for this article...
POWER UP YOUR MARKETING BY SETTING UP A BRAND FIRST.
 

POWER UP YOUR MARKETING BY SETTING UP A BRAND FIRST.

Two weeks ago I introduced Biz&Brands and the idea behind it. I also stated that every business needs to invest in marketing. But what do we market at all? I believe we market a brand which of course immediately raises the question: “What is a brand?” What Is A Brand?...
DONNA. 1984.
 

DONNA. 1984.

The House of Trussardi has been founded in 1911 by Dante Trussardi who became famous with luxurious gloves that soon became a status symbol all over the worlds. Trussardi has a turbulent history that are closely linked to the family of Trussardi whose members still lead the enterprise. Why using...
TWO REASONS FOR A NEW BUSINESS IN 2017.
 

TWO REASONS FOR A NEW BUSINESS IN 2017.

Again, happy New Year. I hope you started 2017 full of energy. I don’t know about you but I love beginnings. That is why I choose January to present you a portal I started some month ago. Exclusively for You: Biz & Brands The name says it all. Biz &...