STYLE. DESIGN. INSPIRING BUSINESS IDEAS. BRANDING.

BREAKFAST AT (THE OTHER) TIFFANY’S. A SURPRISING STORY.
 

BREAKFAST AT (THE OTHER) TIFFANY’S.
A SURPRISING STORY.

Louis Comfort Tiffany The jewellery shop Tiffany & Co. has been founded by Carl Lewis Tiffany in 1837. We will talk about the famous Tiffany Glass Company that was founded by Carl’s son named Louis Comfort Tiffany (1848-1933) in 1885. The elegant and colourful lamps that were manufactured in the...
5 STEPS TO INGENIOUS DESIGN.
 

5 STEPS TO INGENIOUS DESIGN.

Probably to most people (me included) tend to make the following equation: Design = Brand/Label. Nevertheless, I believe that this is wrong since literally everything we see has a design. I tend to look at design as a plan or a concept. In other words: design is something beyond individual...
3 REASONS YOUR SURVEY MIGHT NOT RETURN THE RESULTS YOU NEED AND HOW TO CORRECT THIS.
 

3 REASONS YOUR SURVEY MIGHT NOT RETURN THE RESULTS YOU NEED AND HOW TO CORRECT THIS.

We all get online-surveys from time to time. Depending on the subject they take from two minutes to almost an hour. If I like a brand, a product or a company I am always willing to support them and to give honest and fair feedback. But sometimes the survey is...
HOW TO REVOLUTIONISE CORPORATE DESIGN AND STILL BE RECOGNISABLE.
 

HOW TO REVOLUTIONISE CORPORATE DESIGN AND STILL BE RECOGNISABLE.

“Harper’s Bazaar” was founded in 1867 as “Harper’s Bazar” (with only one A) and was the first magazine of its kind. As you already can see on the cover the mission was clear: “A repository of fashion. Pleasure and Instruction.” The layout changed throughout the decades and somewhere in the...
2 THINGS TO CLOSE THE GAP BETWEEN CORPORATE DESIGN AND IDENTITY.
 

2 THINGS TO CLOSE THE GAP BETWEEN CORPORATE DESIGN AND IDENTITY.

I elaborated on corporate design and on corporate identity before. This time I want to present you a real example that “happened” to me last week. The Situation By accident I discovered a job offer for a Head of E-Commerce of a marketing agency. Everything I could see about the...
HAPPY EASTER!
 

HAPPY EASTER!

There are many religious holidays throughout the year most of which I do not really care. But Easter is my absolute favourite for at least three reasons Easter to me means spring, the beginning of summer. Even if the weather is not nice the TV programme is typically staffed with...
7 INSIGHTS ON HEELS YOU ABSOLUTELY NEED.
 

7 INSIGHTS ON HEELS YOU ABSOLUTELY NEED.

I love all shoes under one condition: They must have heels. In other words you won’t find ballerinas in my wardrobe and the only flats I own are sport and running shoes. High heels force one to walk tall and make more of one’s outfit. Yes, yes, I know that...
SHOES NOT MADE FOR WALKING.
 

SHOES NOT MADE FOR WALKING.

Last week we spoke about sandals which is probably the oldest shoe model. This time it is about slippers. As the name suggest we are talking about shoes that are easy to put on. The downside is that they are not tough enough for real life but only made to...
INSIGHTS ON CINDERALLA, HER GLASS SHOE AND ME.
 

INSIGHTS ON CINDERALLA, HER GLASS SHOE AND ME.

I am the living proof that Cinderella only exists in fairytales. Probably you remember that her glass shoe proved too small for all the would-be princesses in the kingdom. Or I must have been in the wrong realm. Given my shoe size (34 in Europe, 3.5 in the US) I...